How to set the price of your erotic services ad
Set your price according to what you actually offer, not according to what you'd like to get. The market keeps its own prices, and you'll recognize an ad above or below it by the responses. If nobody calls you, the price is too high. If everyone calls you right away, it's too low. That's the only reliable measure.
What they're actually paying for
A client doesn't pay for an hour as such. They pay for what they get in that hour. It matters whether you have your own premises or work from a rental. Whether you offer the classic or something most don't. Whether you're in the center of a big city or on the outskirts. Whether you have photos posted that match reality or just a few blurry ones. Each of these points pushes the price up or down. They're not impressions, they're concrete differences that a client compares between your ad and ten others next to it.
How to find out where the market stands
Before you write down a price, go through the ads in the place where you work. Pick ten that are most similar to yours — same location, same type of service, similar presentation. Write down their prices. You'll get a range. Your ad should sit in the middle, not at the edge. If you go significantly below the lowest price in the field, you'll attract clients who will push you lower next time too. If you go significantly above the highest, you'll be waiting for calls that won't come. You can find an overview of prices in individual categories in erotic service prices.
The difference between a low and a high price
A low price isn't an advantage. It means you're letting your time go for less than is usual in the area. It'll bring you more inquiries, but from people who are only looking for the lowest possible amount. With them, you then negotiate details that keep changing, and they drop you the moment they find someone a hundred cheaper. A high price only works when it's backed up. It has to be visible why — photos, description, location, discretion. Without that, it's just a number that puts a client off before they read the rest.
When to change the price
You don't have to keep the price the same all the time. Watch how the ad performs for the first two weeks. If you only get one or two inquiries in that time and others in a similar category get more, you're too high. Lower it by ten percent and watch for another two weeks. If you get a lot of inquiries and clients ask whether you'll give a discount, you're too low. Raise it. But never change the price every day. A client who looked at you on Monday comes back on Thursday and expects the same number. Sudden changes look messy.
What to write about the price in your ad
Write what the price includes. One hour for one amount, two hours for another, a surcharge for a specific service. A client doesn't like finding out the price only on the phone and that it's different from the ad. The gap between the advertised and the actual price is the fastest way to make sure nobody books you. Likewise, write whether the price is for your place or for a visit to the client. These two things differ in price and the client has to know in advance. How to put an ad together so the price is visible right away is described in how to advertise correctly.
If you set your price once and leave it be, it stops matching what's happening around you. The market moves, competition grows, the location changes. Come back to it once every two to three months. If you want to transfer your ad to Sinzerce.cz along with the settings that work for you elsewhere, the procedure is described in profile transfer.
