How the listing order works on Sinzerce.cz

What determines the order of ads

The order in the listings on Sinzerce.cz is not random. Each ad receives a score calculated from several parameters. The first is freshness – newly posted ads have higher priority than older ones. Another factor is profile completeness; the more information and photos you provide, the better the ad will rank. Text quality also plays a role – clear, grammatically correct copy gets a higher rating.

User activity is also taken into account. If you regularly update your offers or respond to messages, the system sees this as increased engagement and moves your position up. The last, but not least, parameter is the validity and amount of the fee for highlighting, if you use that option.

How to optimise ad freshness

The simplest way to stay at the top of the listings is to refresh your ad regularly. Just make a small edit once a week – for example add a new photo or slightly change the description. This “refreshes” the ad and gives it higher priority. If you have multiple offers, you can rotate them so that at least one is always current.

Another option is to use the profile transfer function from other portals. Transfer automatically updates the insertion date and can help you gain a better position without manual editing. After a transfer, be sure to check that all details match your current services.

Complete and attractive profile

Filled fields such as “Service description”, “Pricing” and “Location of service” are important for the score calculation. If you omit any of them, the system rates you lower. We recommend adding specific information, e.g. types of massages, session length, or private meeting options. Using keywords that customers often search for also helps.

Photos have a big impact. High‑quality, sharp and up‑to‑date images increase trustworthiness and the score. Ideally you should have at least three pictures – a portrait, a detail shot and a full‑view shot. For more tips, check out how to advertise correctly.

Impact of paid services and highlighting

Sinzerce.cz offers the possibility to highlight an ad for a fee. This fee translates into a higher position, especially in categories with strong competition. If you decide to highlight, make sure your ad is also well optimised – otherwise the investment won’t deliver the desired result.

For an overview of prices and options, visit pricing of erotic services. Here you’ll also find information about packages that combine highlighting with other promotional tools.

Regular checks and adjustments

After each edit or profile transfer, it’s good to check how your position in the listings has changed. This helps you understand which adjustments have the biggest impact. If you notice that a change didn’t improve the position, try tweaking another parameter – for example add more keywords or replace a photo.

Also keep an eye on which ads are at the top of the listings. Analyzing successful profiles can give you ideas on what to improve in your own ad. Exact ranking data is part of the internal algorithm, so the best approach is to continuously work on the quality and freshness of your profile.